Superhouse is an ethos, a vision for what is possible in beautiful, contemporary, bespoke, luxury private house design. Two of the main identifiers of the Superhouse identity, the logotype and symbol, were designed to portray a clean and modern aesthetic. These ideas are still recognisable without being dominant, which allows the quality of the product to show. As such the logotype reflects a light and confident tone. The symbol is built from two parallel hairline paths which depicts the architect and the client working in perfect harmony. This symbol will be debossed as a signature into every build.